Projected states of affairs are imagined and sought-for because their realization will enlarge understanding, capability, independence, flexibility, or have other enabling effects. In the projected sphere the firm will have greater power to achieve the purposes of its existence. 

This dynamic is implicit in the notion of progress, but it is important to consider the underlying explanation. Any state of affairs can be defined by bounds and conditions which, among other things, account for effective actions within it and limit by quality the types of firms able to abide its dynamics. This is a commonplace idea. The nature of the reality in which a college football player excels is different than the reality in which a professional player excels. They are distinguishable spheres, defined and upheld by dynamics of efficacy - premier performance, for instance - that are similar in certain ways but different in the ways that make the latter the more highly-valued and the more exclusive space. To succeed at the professional level a college player 'becomes different' - he evolves to satisfy the requirements of that sphere.

When a projected state of affairs ostensibly has been realized, this suggests the firm is abiding the bounds and conditions of that space. Its behavior is consistent with that sphere's dynamics of stability and yield. If the firm has actually internalized the distinguishing character of the space, the now-realized state of affairs will facilitate the firm's growth and deeper instantiation within commercial reality. On the other hand, if the firm's behavior is not authentic in that way, there will be merely temporary fruition, followed by increasing disability and impotence. 

In commerce, bounds and conditions are largely delimited by patterns of deontic relations.