Business progress involves transitions from existing to projected states of affairs. These aspirational spheres are imagined and sought-for because their realization will have enabling effects. Because strong design-thinking implicitly involves grasping the structure of what is possible, design is particularly important in today’s complex environments. Their increasing variety and cross-connections enlarge the permutations of opportunity, as additional colors enlarge the possibilities of a palette. But high-quality design is necessary for identifying which permutations are clarifying and will energize growth, and which are bad ideas. The principles of Pragmatica help us do this. They can be applied across a range of issues, functional areas, and problem-spaces to create the patterns of clarity and advantage that complex environments uniquely offer.